Ninja Joe today announced the launch of a new extended menu featuring pork burgers such as Smoked BBQ, Tonkatsu, Cheezilla, Cheesy Mushroom and Hawaiian. The brand also unveiled a range of sandwiches and hot dogs to offer more variety to its customers.
“We think that our fans will really love the new and improved Ninja Joe. We’ve listened to our customer’s feedback and designed a brand new menu to cater to a more diverse range of tastes. There’s something for everyone,” said Janice Tan, founder and Chief Ninja of Ninja Joe.
“All our food is MSG-free and prepared using quality ingredients with no added preservatives. Our customers can dine at Ninja Joe knowing that they will always enjoy the same high quality that they’ve come to expect from us,” added Janice.
Ninja Joe also officially announced its partnership with rising Malaysian pop star Ke Qing, a loyal customer and self-professed burger aficionado who has signed on to become the brand’s official ambassador. “Ninja Joe is delicious, authentic, fun and 100% home-grown. I’m proud to be a ninja!” said Ke Qing, expressing her joy at being able to support a brand that reflected her vivacious personality.
Founded in 2009, Ninja Joe is best known for its delicious, quirkily-named pork burgers such as The Big Boss, Sloppy Joe, Brucely and Chuck. These bestsellers have been given a new twist and improved flavour that will satisfy long-time fans and first-timers alike.
Ninja Joe also launched Ninja Cam, a fun new mobile app that will provide its customers with a more enjoyable dining experience. With the app, customers can take photos and decorate them with stickers featuring the brand’s mascot, Little Joe. Customers can also unlock new stikers by scanning QR codes at the outlet and enjoy exclusive promotions by completing their sticker collection. The Ninja Cam app can be downloaded at http://ninjajoe.my/app.
Fans will be in for a treat as Ninja Joe will be giving away free burgers and snacks at the following locations:
| Date | From | To | Locations |
| Friday, August 16th, 2013 | 12:30 pm2:30 pm6:30 pm | 1:30 pm3:30 pm7:30 pm | SMK KatholikKuen Cheng High SchoolSMK Taman Sea |
| Saturday, August 17th, 2013 | 12:30 pm2:30 pm5:00 pm | 1:30 pm3:30 pm6:00 pm | Times Square (Bridge)Fahrenheit (Rear entrance)FGA, Kuchai Lama |
| Sunday, August 18th, 2013 | 11:00 pm2:30 pm6:00 pm | 12:00 pm3:30 pm7:00 pm | FGA, Kuchai LamaFahrenheit 88 (Rear entrance)Petaling Street |
| Monday, August 19th, 2013 | 12:30 pm2:00 pm5:00 pm | 1:30 pm3:00 pm6:00 pm | SMK Sri SentosaKDU, Kota DamansaraTaylor’s College (Asia Cafe) |
| Tuesday, August 20th, 2013 | 12:00 pm2:00 pm5:00 pm | 1:00 pm3:00 pm6:00 pm | Segi College, DamansaraHelp University, DamansaraSri Petaling Night Market |
| Wednesday, August 21st, 2013 | 12:00 pm2:00 pm5:00 pm | 1:00 pm3:00 pm6:00 pm | SMK MeruConfucian High SchoolTaman Connaught Night Market |
| Thursday, August 22nd, 2013 | 12:00 pm2:00 pm5:00 pm | 1:00 pm3:00 pm6:00 pm | Tar College , SetapakTsun Jin High SchoolOUG Night Market |
| Friday, August 23rd, 2013 | 12:30 pm2:30 pm5:00 pm | 1:30 pm3:30 pm6:00 pm | SMK USJ 13Taipan, USJLeisure Mall , Cheras Night Market |